Everdure by Heston Blumenthal HUBTM announced category winner of Vesta Award
12th March, 2018 - Everdure by Heston Blumenthal has been announced as a Vesta Award winner, with the HUBTM being awarded category winner for charcoal, wood barbecues and smokers, at the Hearth, Patio and Barbecue Expo (HPBExpo) in Nashville, Tennessee. The FORCETM gas range was also awarded as a finalist.
As Everdure by Heston Blumenthal’s first time exhibiting at the HPBExpo, the exhibition was the first official trade event for the range in the USA market. HPBExpo, which ran from 8th-10th March, is North America’s largest indoor-outdoor living showcase, combining over 400 exhibitors to around 7,000 registered trade customers.The Everdure by Heston Blumenthal range received a high level of interest at the exhibition, which saw exposure to hundreds of independent North American stockists ahead of our official consumer brand launch.
Run by Hearth & Home Magazine, the Vesta Awards are run annually at the HPBExpo with the goal of encouraging and driving innovation in design and technology in the hearth, barbecue and patio industries. Its goal is to continually push the industry forward for the benefit of manufacturers, retailers, and consumers alike. The Vesta Awards judges are a balanced representation of the industry that includes retailers, distributors, product designers, consultants and industry leaders. Everdure by Heston Blumenthal was one of 1500 entrants across all categories, and was up against many established brands.
General Manager for Everdure by Heston Blumenthal, said of the win: “Everdure by Heston Blumenthal is honoured to receive the Vesta award for the best charcoal grill at the 2018 HPBExpo.
For the HUB to recognised by industry experts highlights the level of design and innovation our product development and engineering teams have put into the product, and indeed the entire range.
We are also very excited to have the FORCE recognised as a finalist in the best gas grill category. It was very pleasing to see nothing but positive comments to the brand’s involvement at our first trade exhibition in North America, with the entire range being extremely well received. We look forward to launching our products to this market in the coming season.”
For more information, please visit www.everdurebyheston.com